About

I build the part everything else depends on.

That usually means the calculation layer, the scheduling layer, or whatever holds the record that has to be correct. A.Tax runs an Excel-grade formula engine with an audit trail behind every number, and I advise on its architecture. PQ Layer maps every place a large organisation uses encryption and ranks what fails first. Quantify replaced a dozen spreadsheets with one bill of quantities. Calio turned a paper appointment diary into a booking page that keeps itself.

The through-line is the same in all four. Take numbers that were scattered and unaccountable, and make them one record you can audit.

Role
Founding engineer and technical advisor
Based
Tel Aviv, Israel
Works
Remote, worldwide
Languages
English, Hebrew
Daily
TypeScript, React, Node.js
Also ships
PostgreSQL, MongoDB, AWS
Reply time
One business day

An opinion

Slow is usually a symptom.

Most systems I am called into do not have a performance problem. They have an accountability problem that shows up as a performance problem. Somebody cannot tell you where a number came from, so nobody trusts it, so it gets recomputed everywhere, and then it is slow.

Fixing the record usually fixes the speed. Reaching for a cache first usually does not, and it buries the original problem under a second one.


Questions

What does Ariel Gelberg work on?
Systems of record: calculation engines, scheduling platforms and infrastructure inventories. Currently senior technical advisor to A.Tax, a multi-company tax and financial calculation platform, and a contributor to PQ Layer, an enterprise quantum-readiness platform. Quantify and Calio were built end to end.
What kind of engagements does he take?
Founding-engineer work on early-stage products, architecture and technical advisory for existing teams, and end-to-end builds where one person owning the whole system is faster than a team.
Does he work with teams outside Israel?
Yes. He is based in Tel Aviv and works remotely with teams worldwide, in English and Hebrew.
How does an engagement start?
With a thirty-minute intro call, at no charge, booked directly through this site.

Tell me what breaks first.

arielgelberg@gmail.com